How much do you know about the taste spectrum? And what if we tell you that for studying we used fragrant and relaxing hookahs, which were combined with bright stands, loud music and delicious drinks.
«Kharkiv Hookah Fest 2017» is our first and successful experience in organizing and holding a mass event of the all-Ukrainian level! We managed to create the smokest atmosphere in Ukraine for more than 2000 connoisseurs of hookah culture. All the work was done from scratch – from the creation of the corporate identity to the invitation of the guests.
We wanted to share the charge of our positive and energy with everyone. Therefore, for branding the festival, a bright and fresh image was used to create a summer mood.
The main goal was to create a bright, fresh and summer visual image.
The main color is yellow, because it refers to warm shades and is associated with the summer and the sun, causes a sense of warmth and absorbs negative energy.
– the concept of the event was developed and prescribed;
– branding of the festival was created;
– a huge number of hookah establishments, as well as bloggers and well-known in hookah circles personalities were attracted;
– an event was held for more than 2000 people;
– the main feature and difference from similar festivals on the expanses of the former CIS was the atmospheric venue of the Арт-завод МЕХАНИКА.
– developed content strategy;
– design of messages in accordance with the corporate style;
– the moderation of project accounts on Facebook, VK, Instagram was completed.